Nvidia prepares price hikes for AI servers due to rising memory costs
Reuters reported on a briefing in which Nvidia was informing major clients of potential price increases exceeding 15% on certain AI servers, driven primarily by the cost of memory.

News summary
Reuters reported on a briefing in which Nvidia was informing major clients of potential price increases exceeding 15% on certain AI servers, driven primarily by the cost of memory.
The cost of AI is not static. Budgeting for scenarios, optimising models, and comparing inference options helps prevent a hardware price hike from compromising project viability.
Source: Reuters — 22 August 2026
Why this matters to a company operating in Spain
Behind every tech market shift, there is a practical consequence for businesses: price changes, end-of-support for a product, new capabilities, or providers refocusing their strategy. Anticipating these moves avoids rushed purchases and ill-timed renewals.
Our criteria are simple: every innovation must translate into a specific action within the annual technology plan, or it does not deserve management’s time.
Real business impact
Before deciding on an investment, it is advisable to identify what is at stake. In it infrastructure projects, we typically review these four areas with management and the IT manager:
- Out-of-support equipment that no longer receives security updates.
- Licence renewals without prior comparison or adjustment to actual usage.
- Technological projects lacking a clear internal lead, causing delays and budget overruns.
- Purchasing decisions made out of urgency rather than planning.
Five-step action plan
A useful plan fits on one page. This is the roadmap we apply with our clients to move from news to measurable improvement, without disrupting daily operations:
- Inventory: identifying which systems, data, and providers are involved. Without an inventory, prioritisation is impossible.
- Assess the risk and the cost of doing nothing, in terms of downtime hours and euros.
- Defining the measurable objective: availability, response time, monthly cost, or compliance level.
- Implement in phases, starting with the system whose failure would hurt the business most.
- Verify with real testing and review indicators every quarter.
Key indicators you should be measuring
What is not measured is not managed. These indicators allow you to verify if the technological investment is yielding results and serve as the basis for the periodic reports we deliver to our clients:
- Average age of the hardware and server estate.
- IT spend per employee and its year-on-year evolution.
- Recurring incidents by source (hardware, network, application, user).
- Percentage of inventoried assets with valid warranties.
How we approach it at Seintec: IT Infrastructure
Technology products and services for business. We operate from our own datacenter in Spain, with a certified technical team and a single point of contact who knows your infrastructure, so you do not have to explain your environment every time an incident arises.
These are the capabilities we bring to the table in a it infrastructure project:
- Rack cabinets: Installation, organisation and documentation of the technical room.
- Physical servers: Provision and configuration according to workloads.
- SAI systems: Power protection and autonomy against outages.
- Networking: Networks and connectivity between sites, users and systems.
- Hyperconvergence: Compute, storage and network in a single block.
- Virtualisation: Server consolidation and high availability.
What you gain by working with a technology partner
Outsourcing does not mean losing control: it means gaining predictability, coverage, and independent technical insight. These are the benefits our clients highlight:
- Total control over data: Physical and logical custody within your own premises.
- Guaranteed performance: Hardware dimensioned to your actual workloads, without external latencies.
- Simple regulatory compliance: Hosting information locally facilitates audits and sectoral requirements.
- Predictable long-term costs: You convert the initial investment into an asset that you amortise and expand at your own pace.
Frequently asked questions
- How often should infrastructure be renewed?
- When maintenance costs and incidents exceed the cost of renewal, usually between four and six years. A staggered renewal plan avoids investment spikes and out-of-support equipment.
- Where should a company wanting to address it infrastructure begin?
- With an audit of the current environment. At Seintec, we perform an initial no-cost review that identifies risks, dependencies, and priorities, resulting in a phased plan with fixed deadlines and budgets.
- Is it necessary to halt business operations during the project?
- No. We plan migrations and changes within agreed windows, with prior pilot tests and rollback options, ensuring disruption is minimal or non-existent for users.
- What type of companies do you serve?
- SMEs and mid-market companies in sectors such as industry, automotive, logistics, retail, legal, and healthcare, with both on-premises and hybrid cloud infrastructure.
- What coverage and response times (SLA) do you offer?
- Support from Monday to Friday, 09:00 to 18:00, and 24x7 emergencies 365 days a year, with a committed response SLA and a 99.98% service SLA in 2025.
If you want to strengthen the security, continuity, and performance of your infrastructure, Seintec can support you from diagnosis to implementation. Contact us to speak with a specialist.
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IT Infrastructure
Technology products and services for business.